As with most local products, the look and feel of the packaging are decided by the mind set of the consumer. Comparing the European and Japanese with the local Hong Kong ones, they are definitely more receptive of the clean and simple design. Basically, the information on the Hong Kong products need to be Bi-lingual, moreover, our clients would ask for "Bigger Logos" and "Put in more selling points". With these two factors, it's harder to simplify our designs.
Minimilist design are so effective. It needs no words description and the beauty is it's simplicity. This is an Art form which I like very much.
Juice Skin, 2003
Designed by Naoto Fukasawa 深澤直人
ty nant waterbottle, 1999-2001
Designed by Ross Lovegrove